The Insight
Hard Core Training Institute is a training institute
involved in providing basic level skills to Air conditioning Technicians,
Plumbers and Electricians. They provide certification course in these skill
sets. The faculties are highly competitive and equipped and placement is 100%
guaranteed.
They are in the business for last 10 years. They have
branches in 3 major cities in India and plan to expand to 40 more cities in the
next 10 years.
They have the capacity to impart training to 4000 youth per
year i.e. 40 per batch, whereas the batches are running far below capacity. Their
session starts every 45 days.
Target Audience
Boys / Men, Age – 18 and above, Primarily unemployed
Primary : School drop out / College drop out / ITI passed
and failed, Engineering drop outs and completed (involuntarily unemployed)
Secondary: Currently,
working in petty jobs as helpers, auto drivers and other areas of work such as
petty shops etc
The Problem Area
While unemployment is the major problem amongst middle and
lower class Indian youth, there is huge demand for these technicians, plumbers
and electricians in the Industry. Still, Hard Core Training Institute is
running batches with ¼ of its capacity. They are able to get only 10-15 persons
for each session. The task is to identify these youth and educate them about
this Hard Core Training Institute.
Take the Challenge
How to Create awareness amongst the target segment about Hard
Core Training Institute and their services?
What should be the content of communication and how to reach
these youth?
How to develop Hard Core Training as a brand in the skill
development category amongst students and industry?
How to attract youth towards the skilling program, make them
enroll and be self-reliant?